5-Point Checklist for Choosing the Right SEO Company

by | 22 Jun 2018 | SEO | 111 comments

You need to have a sound basis to evaluate whether a SEO company is right for your business or not.

With so many companies offering their SEO expertise, choosing who your company should go with can get downright confusing.

While pricing can be a factor in your decision, think of SEO as an investment and not a commodity. You could get it for cheap but you may also end up getting cheap service.

Some businesses hire a cannabis marketing and SEO company without fully understanding what they are getting into. Then, later on, they aren’t quite sure what the outcomes are and they end up frustrated.

If you take SEO seriously and are willing to invest in a reliable company, you’ll reap the rewards for a long time to come.

But first things first:
You have to choose the right SEO Company. (And get it right the first time.)

The right SEO Company can help you generate more leads and sales, cut acquisition costs, and expand your brand exposure.

Here is a 5-point checklist that will help you choose the right SEO company:

  Is Conversion their top priority?

Traffic and keyword rankings are great but at the end of the day, as a business, you want to hear about opportunities, leads, phone calls and sales.

SEO companies may approach your organization, offering their services and promising to deliver high traffic and boost keywords. There is nothing wrong with that—we love traffic and rankings, too.

The problems start when all of the SEO work drives unqualified traffic to your site. Your website might end up attracting the wrong audience. Worst case scenario, the high-traffic strategy will just direct spam bots and fake referral traffic your way.

The right SEO company does not take the traffic and keyword ranking away from the equation—those are important—but they list Conversion as their topmost priority.

They will perform website analyses, check your Call-to-Actions (CTA), and other elements of your website, making sure that everything is working together and inspiring people to take action.

 Is SEO at the core of what they do?

Today there’s no need to debate whether or not SEO is important. Everyone who is familiar with the internet and search engines knows the importance of search engine optimization for business.

However, the increase in demand for SEO has enticed a lot of people to hop on the bandwagon and offer SEO as a service. It means it has quickly become a money-maker.

Some of these people are web developers, media buyers or marketing people who have added SEO to their service portfolio.

SEO is more than just publishing a page and on-page optimization. There are a lot of things going on behind the scenes which require expertise and experience to deliver successfully.

A good SEO company has to know about key strategies and technologies and be able to execute.

When choosing a company, make sure that SEO is their core competency—not just a secondary or optional offering.

 Do they have a proven track record and strategies?

Pretty much all SEO companies can market themselves well and tell you about what they can do. What you really need to know is what they have achieved for their clients.

The best way to learn that is not only through the information handed to you by the companies themselves. You need to do your own research as well.

Learn about their client base. Reach out to some of their clients and talk about their experience in working with the company. And ask about the SEO results they’ve gotten so far.

You can also speak directly to the SEO strategists themselves to discuss how they can help bridge the gap between your company and your competition.

The ideal SEO strategist should be able to show you exactly what your website needs, how far your business is from getting to the top and what it will take for your business to reach the goals you’ve set.

 How quickly can they respond?

When you hire an SEO company, they essentially become the IT for your website.

That means they become accountable for what’s going on in your website.

So, when technical trouble arises, like when your website is down or something stops working, they should be able to respond to you and address the problem quickly.

Google is concerned with user experience. If something isn’t right, they may actually penalize your website and push you lower in the rankings.

So, if you spot a problem, your SEO company should be able to act on it as soon as possible, ideally within 12 hours.

Some companies are not able to do that though. Some may not respond for days or even weeks.

Make sure that the SEO company you are about to work with is responsive, has solid technical support in place and can ensure fast turnaround time.

 Is the company providing value to their customers?

Make sure the company you’ll be working with truly provides value for their clients. One way to do that is to check these important references:

  • Check their website for client testimonials. If they have video testimonials, even better.
  • Go to their Facebook page and see if their clients have written any reviews.
  • Google them and see what comes up. You may be able to find some more reviews about them—good or bad.

Conclusion

There are several things you need to consider when choosing an SEO company. The 5-point checklist will help get you started.

Every business is unique so, depending on your company, you can create your own requirements on what to look for in an SEO company.

Watch our video: Things to Consider When Hiring an SEO Company for Your Business

Are you currently working with an SEO company or are you looking for one? We’d love to hear from you.

We offer a website evaluation free of charge and can provide executable SEO strategies. Call me now at 949-229-1771.

111 Comments

  1. Karent on June 28, 2024 at 1:32 am

    Fantastic article! Your perspective on this topic is truly insightful. For those looking to explore this further, I found an excellent resource that complements your points: READ MORE. I’m eager to hear what others think about this!

  3. mail tm on September 23, 2024 at 5:20 pm

    I do not even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

  6. Kayit Ol on February 20, 2025 at 2:04 am

    Your article helped me a lot, is there any more related content? Thanks!

  7. Binance Referral Bonus on February 25, 2025 at 4:45 am

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  8. Anonymous on February 25, 2025 at 9:39 am

    Your article helped me a lot, is there any more related content? Thanks!

  10. iscriviti a binance on March 6, 2025 at 3:34 am

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  12. binance on March 13, 2025 at 1:28 am

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  13. Deandrea Garvis on March 13, 2025 at 10:28 pm

    A [bingo](https://bingo-br.com) valoriza o atendimento ao cliente, com uma equipe dedicada disponível 24/7 para resolver qualquer dúvida. Com respostas rápidas e soluções eficazes, você pode contar com a plataforma para garantir a melhor experiência de jogo.

  17. Kathryne Kempler on March 17, 2025 at 12:21 am

    A plataforma [betano](https://betano-88.com) se orgulha de oferecer um atendimento ao cliente excepcional, disponível 24 horas por dia. A equipe está sempre pronta para ajudar e resolver qualquer dúvida ou problema que você tenha, garantindo um serviço profissional e eficiente.

  19. Emogene Hodgens on March 17, 2025 at 9:13 pm

    Aproveite o bônus de boas-vindas de US$ 100 da [betsul](https://betsul-br.com)! Ao se registrar como novo usuário, você pode usar esse valor para explorar os mais populares jogos de cassino. Não deixe passar a chance de começar sua jornada de apostas com uma vantagem extra de US$ 100!

  20. Karla Pennant on March 17, 2025 at 10:11 pm

    Cadastrar-se na [realsbet](https://realsbetcassino.com) e fazer login nunca foi tão fácil. Ao criar sua conta, você já ganha um bônus de US$ 100 para utilizar em sua primeira aposta. Aproveite essa vantagem e explore os diversos jogos de cassino que a plataforma oferece, tudo de forma segura e divertida.

  21. Luz Zeleny on March 18, 2025 at 2:01 am

    A pixbet é um cassino online de confiança, com jogos populares e uma plataforma justa para todos os jogadores. E para deixar sua experiência ainda mais incrível, a plataforma oferece bônus vantajosos que aumentam suas chances de ganhar e fazem a diversão durar mais tempo.

  25. Lakeshia Gollihar on March 19, 2025 at 5:01 am

    การลงทะเบียนและเข้าสู่ระบบที่ [url=https://sbo-778.com]sbo[/url] เป็นขั้นตอนที่ง่ายและรวดเร็ว ผู้เล่นสามารถเริ่มต้นได้ทันที พร้อมทั้งรับโบนัสพิเศษเพื่อเพิ่มโอกาสในการชนะในเกมต่างๆ ที่ [url=https://sbo-778.com]sbo[/url] มีให้บริการ

  27. Sherrell Ehinger on March 19, 2025 at 2:26 pm

    การติดตั้งแอป [url=https://rauy-th.com]rauy[/url] ไม่เพียงแต่เพิ่มความสะดวกในการเข้าใช้งาน ยังช่วยเพิ่มประสิทธิภาพในการเล่นเกมด้วยอินเตอร์เฟซที่ได้รับการออกแบบใหม่ให้ดียิ่งขึ้น ผู้เล่นจะได้สัมผัสประสบการณ์การเล่นที่ไม่สะดุด รวดเร็ว และมีการตอบสนองที่ดีขึ้น แอปพลิเคชันนี้ยังมาพร้อมกับฟังก์ชั่นเสริมต่างๆ เช่น การแจ้งเตือนโปรโมชั่นพิเศษ การฝาก-ถอนเงินที่รวดเร็ว และการเข้าถึงข้อมูลเกมต่างๆ ได้อย่างง่ายดาย ทำให้การเล่นคาสิโนออนไลน์ที่ [url=https://rauy-th.com]rauy[/url] สนุกยิ่งขึ้นและสะดวกยิ่งขึ้น

  30. Kisisel Hesap Olusturun on March 23, 2025 at 7:23 am

    Your article helped me a lot, is there any more related content? Thanks!

  31. Jerrold Terrace on March 23, 2025 at 8:51 pm

    w69mobile – https://vrqg8.com ปรับปรุงระบบแอปให้รองรับ 5G เพื่อประสบการณ์เดิมพันที่รวดเร็วและลื่นไหลขึ้น

  32. Ferne Mootispaw on March 23, 2025 at 11:48 pm

    Your insights on this topic are truly valuable. I appreciate your well-thought-out perspective.

  33. Cleora Calicutt on March 24, 2025 at 4:15 am

    t8 – https://wam78.com ปรับแต่ง UI แอปใหม่ ให้คุณใช้งานได้สะดวกขึ้นกว่าเดิม พร้อมธีมมืดเพื่อความสบายตา

  34. Chase Lai on March 24, 2025 at 4:56 am

    Your post was both informative and engaging. I enjoyed reading it from start to finish.

  35. Suzanne Zuberbuhler on March 24, 2025 at 7:08 pm

    Informative and well-structured! I’ll be sharing this with my colleagues.

  36. Jerri Gaetani on March 24, 2025 at 7:08 pm

    Thank you for taking the time to write this! It’s always great to find high-quality content like this.

  37. Tia Pyland on March 24, 2025 at 8:18 pm

    w69 slot login – https://fxaz8.com ปรับแต่งอินเทอร์เฟซแอปใหม่ ดีไซน์สวยงาม ค้นหาง่าย และใช้งานได้สะดวกกว่าเดิม

  38. Jeannine Zupfer on March 25, 2025 at 12:51 am

    ดาวน์โหลดแอป bk7 – https://bk7-th.com แล้วสนุกกับระบบแจ็คพอตที่อิงจากเกม The Witcher และ The Elder Scrolls รับรางวัลสูงสุดทุกสัปดาห์

  41. Alfred Mccawley on March 26, 2025 at 9:16 am

    โหลดแอป rm688 – https://hdzo5.com รับประสบการณ์การเล่นเกมที่สมจริงกว่าเดิม ด้วยระบบถ่ายทอดสดแบบ HD

  42. Gale Arnwine on March 27, 2025 at 2:37 am

    วิธีติดตั้งแอป w69c – https://vdp23.com อย่างง่าย พร้อมคำแนะนำแบบ Step-by-Step สำหรับมือใหม่

  48. Ivana Budniewski on March 28, 2025 at 3:46 am

    Chơi Cờ Bạc Tại suncity – Trải Nghiệm Công Bằng Và Tiền Thưởng Hấp Dẫn

  50. Margarete Hooser on March 28, 2025 at 5:53 am

    วิธีติดตั้งแอป miami – https://miami-778.com เพื่อประสบการณ์การเล่นที่ลื่นไหลและดีขึ้น

  52. Andra Helfritz on March 28, 2025 at 9:06 pm

    Đăng ký tài khoản bong88 ngay hôm nay và nhận ngay 100$ tiền thưởng khi bạn thực hiện lần nạp đầu tiên. Với giao diện thân thiện, dễ sử dụng, bạn có thể trải nghiệm hàng loạt trò chơi như cá cược bóng đá, casino trực tuyến và nhiều game hấp dẫn khác. Tham gia ngay để tận hưởng chương trình khuyến mãi cực khủng dành riêng cho người chơi mới. Đừng bỏ qua cơ hội nhận thưởng lớn này!

  53. Honey Naifeh on March 28, 2025 at 9:54 pm

    วิธีการลงทะเบียน nasa พร้อมรับโบนัส 100$ สำหรับมือใหม่

  55. Shona Merz on March 31, 2025 at 12:35 am

    [jqk bet](https://jqk-bet-br.com) Tem os Melhores Jogos Populares e Bônus Que Você Não Vai Querer Perder

  56. Serita Sisson on March 31, 2025 at 1:44 am

    วิธีการสมัคร 123vip – https://123vip-888.com และเข้าสู่ระบบง่ายๆ ในไม่กี่นาที

  57. Towanda Paliotta on March 31, 2025 at 8:28 am

    ติดตั้งแอป rm668 – https://ejha4.com แล้วรับสิทธิ์พิเศษเข้าร่วมเดิมพันเกมแข่งรถอย่าง Gran Turismo และ Forza Horizon ด้วยอัตราต่อรองที่ดีที่สุด

  58. binance on April 1, 2025 at 10:35 pm

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  68. tuneVerma on April 7, 2025 at 1:02 pm

    На сервисе технического обслуживания автомобилей мы предлагаем широкий ассортимент услуг по компьютерной диагностике и электронной настройке для всех марок авто. Специалисты [url=https://www.stapleheadquarters.com/cartform.aspx?returnurl=https%3A%2F%2Ftuning-chip.com.ua ]tuning-chip.com.ua[/url] применяют современное оборудование для корректировки параметров мотора и электронных систем. Наш автосервис в Харькове выполняет профессиональное деактивацию системы AdBlue, демонтаж сажевого фильтра, ремонт иммобилайзеров и создание автомобильных чип-ключей. Также мы предлагаем компьютерную диагностику Renault, BMW, Hyundai, Volvo и других марок, чистку форсунок, шлифовку и ремонт фар. Для владельцев мотоциклов доступен программная оптимизация, позволяющий повысить мощность и улучшить динамические характеристики. Экспертный подход к ремонту ДВС и обслуживанию топливной системы обеспечивает качественный результат и продление срока службы вашего транспортного средства.

    Источник: [url=https://www.1doi1.com/proxy.php?link=https://tuning-chip.com.ua ]Ремонт системы адблю на tuning-chip.com.ua [/url]

    Готов выручить в трудную минуту по вопросам иммобилайзер это – стучите в Telegram oyf46

  70. Farrah Ushioda on April 8, 2025 at 3:27 am

    ติดตั้งแอป w69สล็อต – https://qecz9.com แล้วพบกับการแจ้งเตือนโปรโมชั่นและกิจกรรมใหม่ๆ ก่อนใคร

  72. leon on April 8, 2025 at 7:29 pm

    I love it when people come together and share thoughts. Great website, stick with it!|

  73. alexander on April 9, 2025 at 1:46 am

    Greetings from Carolina! I’m bored to tears at work so I decided to browse your website on my iphone during lunch break. I really like the knowledge you present here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, very good blog!

  74. amon on April 9, 2025 at 3:26 am

    Hey just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Internet explorer. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the problem solved soon. Many thanks

  75. gbg bet on April 9, 2025 at 6:17 am

    I love it when people get together and share ideas. Great website, keep it up!|

  76. win88 on April 9, 2025 at 1:38 pm

    Greetings from Carolina! I’m bored to death at work so I decided to check out your site on my iphone during lunch break. I really like the info you present here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyhow, amazing blog!

  77. highway on April 9, 2025 at 2:39 pm

    It’s the best time to make a few plans for the long run and it’s time to be happy. I have learn this post and if I could I want to counsel you few interesting things or tips. Perhaps you could write next articles relating to this article. I desire to learn even more issues approximately it!

  78. reneVerma on April 10, 2025 at 11:16 am

    IP-адреса мобильных операторов представляют исключительную ценность для компаний и личного использования. Они предоставляют стабильность соединения и улучшенный уровень анонимности. Внедряя [url=https://telegra.ph/Bezopasnost-biznesa-v-internete-03-30 ]мобильные lte прокси [/url] в корпоративные процессы, компании получают преимущество в виде ускоренной скорости обработки данных. Качество передачи информации при этом остается на отличном уровне, что особенно важно для выполнения сложных проектов в различных нейтральных странах.

    Источник: [url=https://graph.org/Kak-vybrat-optimalnyye-nastroyki-proksi-03-31 ]мобильные lte прокси [/url]

    С удовольствием бы быть полезным по вопросам Мобильные прокси socks – пишите в Telegram urz47

  79. Viktoris#espana[WcuwyripyfdiBI,2,5] on April 13, 2025 at 12:08 pm

    ?Hola fanaticos del casino
    Plataformas de apuestas sin licencia permiten lГ­mites mГЎs altos para jugadores VIP. https://casinossinlicenciaenespana.guru Es ideal si buscas experiencias mГЎs intensas.
    Una licencia internacional como la de Curazao o Kahnawake permite a muchos casinos operar globalmente. Estas licencias son comunes en plataformas sin licencia espaГ±ola. No olvides revisar su validez y condiciones.
    Mas detalles en el enlace – п»їhttp://casinossinlicenciaenespana.guru
    ?Que tengas excelentes premios!

  80. h258 on April 16, 2025 at 3:02 am

    Pretty nice post. I just stumbled upon your blog and wished to say that I have really enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  81. w308 on April 16, 2025 at 3:43 am

    I know this web page offers quality depending articles or reviews and other material, is there any other website which provides such things in quality?

  82. z168 on April 16, 2025 at 4:08 am

    If you are going for finest contents like I do, just go to see this website everyday as it presents quality contents, thanks

  83. 75r8 on April 16, 2025 at 7:15 pm

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but other than that, this is great blog. A great read. I’ll certainly be back.

  84. dk788 on April 17, 2025 at 6:05 am

    Brilliant article!

  85. h68 on April 17, 2025 at 6:28 am

    Your blog always inspires me.

  86. 8k8 on April 17, 2025 at 9:02 pm

    This is very interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your wonderful post. Also, I have shared your website in my social networks!

  87. rm68 on April 18, 2025 at 6:13 am

    You explained this very clearly.

  88. dk790 on April 18, 2025 at 6:18 am

    Very well written, thanks!

  89. MatthewVar on April 21, 2025 at 10:57 pm

    ?Hola jugadores
    Pero tienen aГ±os de experiencia y buena atenciГіn.
    Puedes encontrar una mejor pГЎgina de apuestas online entre las opciones internacionales. MГЎs innovaciГіn, mГЎs promociones y mejor tecnologГ­a.
    Mas detalles en el enlace – п»їhttps://casasdeapuestassinlicenciaespana.xyz/
    ?Que tengas excelentes premios!

  90. 580bet on April 22, 2025 at 3:42 am

    This is exactly what I was looking for. Visit https://580-bet.com to explore more on this topic.

  93. Timothyalied on April 28, 2025 at 12:01 am

    ?Hola jugadores
    Descubre por quГ© los casinos online en EspaГ±a son lГ­deres en promociones como los 20 euros gratis sin depГіsito.
    Consigue 20 euros gratis en casinos online y empieza a jugar hoy sin preocupaciones. – http://casino20eurosgratissindeposito.guru/
    ?Que tengas excelentes ganancias !

  97. reneVerma on May 24, 2025 at 4:34 am

    Реставрация бампера автомобиля — это востребованная услуга, которая позволяет вернуть первоначальный вид транспортного средства после мелких повреждений. Новейшие технологии позволяют устранить потертости, трещины и вмятины без полной замены детали. При выборе между ремонтом или заменой бампера [url=https://telegra.ph/Remont-ili-zamena-bampera-05-22]https://telegra.ph/Remont-ili-zamena-bampera-05-22[/url] важно учитывать степень повреждений и экономическую выгодность. Качественное восстановление включает шпатлевку, грунтовку и покраску.

    Смена бампера требуется при значительных повреждениях, когда реставрация бамперов невыгоден или невозможен. Цена восстановления определяется от материала изделия, масштаба повреждений и марки автомобиля. Пластиковые элементы допускают ремонту лучше металлических, а инновационные композитные материалы требуют особого оборудования. Профессиональный ремонт увеличивает срок службы детали и обеспечивает заводскую геометрию кузова.

    С огромным удовольствием предложить содействие по любым темам по вопросам Ремонт бамперов в сервисе – обращайтесь в Телеграм yew31

  101. binance referral bonus on June 20, 2025 at 10:28 am

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  104. Regístrese para obtener 100 USDT on July 19, 2025 at 4:47 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  105. nejlepsí binance referencní kód on July 22, 2025 at 12:37 pm

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  106. binance open account on July 26, 2025 at 1:45 pm

    Your article helped me a lot, is there any more related content? Thanks!

  107. sign up binance on August 8, 2025 at 5:19 am

    Your article helped me a lot, is there any more related content? Thanks!

  108. iscriviti a binance on August 13, 2025 at 10:33 am

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  109. binance on September 18, 2025 at 8:54 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  110. Binance Account on September 18, 2025 at 8:01 pm

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  111. Ustvarite brezplacen racun on October 1, 2025 at 5:32 pm

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

Submit a Comment

Your email address will not be published. Required fields are marked *

Questions? Call us today!
Call 949-229-1771