Search engine optimization (SEO) has changed dramatically over the years. Every time Google comes out with a new algorithm, marketers hustle to update their websites and keep pace. In an emerging industry like the cannabis business, many startups are struggling to get...
There is a way to calculate the return of your SEO investment and luckily it’s not too tricky. But the calculation is different than, say, calculating ROI for media buying. It is easy to compute for the ROI for media buying: You buy traffic from Google or Facebook for...
I was on a discovery call recently with a potential client, an international business owner. He is in the food subscription business, and wanted to start doing some SEO. He had been spending about $20k to $30k every month on Facebook and social media campaigns and...
The easy answer to get more traffic to your website is with more content, because content is king. One important key, however, is to develop content that people are actually looking for. The other key is to have multiple content pages for the topic that you service...
