Anyone who grew up in the ’90s can remember the many cringe-worthy TV commercials that pandered to young people by appropriating elements of popular culture: (Source: YouTube) Not only were commercials like these often ethically wrong because of their corporatization...
Search engine optimization (SEO) has changed dramatically over the years. Every time Google comes out with a new algorithm, marketers hustle to update their websites and keep pace. In an emerging industry like the cannabis business, many startups are struggling to get...
I was on a discovery call recently with a potential client, an international business owner. He is in the food subscription business, and wanted to start doing some SEO. He had been spending about $20k to $30k every month on Facebook and social media campaigns and...
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