If you can identify a brand just by looking at a familiar shape or a color scheme, you already know the importance of a great logo. A logo is perhaps the foremost part of your company’s brand. It needs to be memorable, unique, and easy to recognize. Most of the...
In 2017, there were an estimated 20,000 to 28,000 cannabis businesses active in the United States. A lot has already changed since then. Some states have adopted new laws and made marijuana legal. Others have struck down initiatives to establish a local cannabis...
Search engine optimization (SEO) has changed dramatically over the years. Every time Google comes out with a new algorithm, marketers hustle to update their websites and keep pace. In an emerging industry like the cannabis business, many startups are struggling to get...
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