What Your Logo Says About Your Cannabis Business

What Your Logo Says About Your Cannabis Business

If you can identify a brand just by looking at a familiar shape or a color scheme, you already know the importance of a great logo. A logo is perhaps the foremost part of your company’s brand. It needs to be memorable, unique, and easy to recognize. Most of the...
How to Calculate the ROI of Your SEO

How to Calculate the ROI of Your SEO

There is a way to calculate the return of your SEO investment and luckily it’s not too tricky. But the calculation is different than, say, calculating ROI for media buying. It is easy to compute for the ROI for media buying: You buy traffic from Google or Facebook for...